Relationships to succeed

We listen to our customers’ needs and work together to achieve mutual success. We aim to build lasting relationships while shaping the future of mobility.

Our approach builds lasting partnerships while collectively steering the progression in the field of motion and mobility. The success of our business hinges on prioritising customer needs. Through meticulous engineering, dependability, and steadfast quality, we strive to deliver excellent value to our customers, which significantly impacts them and contributes to their sustainability goals.

Capitals impacted

UN SDGs impacted

Case study

REPXPERT technical training van

Our technical training van was on the road for 221 days and covered 25,552 km. Target groups included repair garages, fleet workshops, multi-brand garages and retail markets. A REPXPERT loyalty programme is underway.


No. of garages


Training hours

Case study

Promise of reliability

The railways continue to be a strategic focus area for Schaeffler India. Our commitment to innovation and development of hybrid cylindrical roller bearings and ball bearings has secured key business wins for the Indian Railways’ upcoming projects.

Our constant emphasis on competency enhancement, rigorous quality assurance, and a fortified supply chain has helped us maintain sustained growth within the sector.

Case study

Driving Results through Collaboration

Schaeffler India’s engineering team proactively engaged right from the drawing board to contribute the advanced technology decisions with the customer. The frequent technology dialogue and customer connect gave us a significant advantage in the project’s pre-development phase and helped us gain customer confidence. We achieved benchmark level of stiffness without compromising on friction losses. Dedicated efforts by the team ensured Schaeffler India won its first biggest born electric vehicle platform nomination for Gen. 3 Wheel bearings.




Creating a strong identity

At Schaeffler, we follow a Branded House strategy that centres around the Schaeffler corporate brand as our overarching brand, uniting all products and divisions under one roof.

Creating a strong resonance between our stakeholders and our brand, Schaeffler India has been on a mission to solidify its brand identity among all stakeholders. This year, we have amplified our efforts with a multi-channel brand campaign encompassing print, digital media, and OTT commercials to foster cultural connections with stakeholders within our global framework.

We have built a strong brand connection by developing four key motifs representing our strategic pillars. These impactful motifs were prominently showcased across digital platforms and major city airports like Delhi, Mumbai, Bengaluru, and Pune. This integrated approach has significantly boosted Schaeffler’s brand recognition in India, earning trust and awareness from our diverse stakeholders while staying true to our core values and deep Indian market connection.

Selected strategic pillars of the India campaign

We pioneer motion

We operate almost anywhere from the world where things need to move, always seeking to maintain our technological leadership.


As markets become more dynamic, and technology more complex, you need to respond quickly to changing trends, so the customer has the right solution at the right time.


Schaeffler has been a local partner in Asia for over 70 years. Sharing our German expertise and local knowledge, we drive transformation together.


If you are to take sustainability seriously, you have to approach it holistically. This is why it is a top priority at Schaeffler.

Bring your ideas to life!

At Schaeffler, we’re passionate about nurturing the engineers of tomorrow and paving the way for a reality where environmentally friendly vehicles become the norm. This was brought to life when we backed the smart engineering students from the Manipal Academy of Higher Education this year. We fueled their passion for building two vehicles - internal combustion engines and electric vehicles used in student formula racing.

Connecting with the roots

Puneri Paltan, backed by Schaeffler India, secured victory in the 10th season of Pro Kabaddi League, connecting deeply with our Indian roots. Kabaddi, the nation’s second-most watched sport after cricket in many Indian cities, strengthens our brand’s bond with India, amplifying our presence in the competitive market.

OTT commercials

The digital era has revolutionised the way people consume media and entertainment. We launched two commercials over the rising of Over-The-Top (OTT) platforms during the year to widen our reach.