Automotive Aftermarket

Meeting customer needs

With an overarching understanding of systems and comprehensive services, we support garages in complex repairs and at the same time contribute to extending the operating life of vehicles.

The Automotive Aftermarket business supplies components and holistic repair solutions for the automobile spare parts business under the leading brands of LuK, INA and FAG. We offer comprehensive services to garages with our REPEXPERT brand to cater to the ever-changing customer needs.

New products introduced

Serviceable clutch sets

Tapered roller bearings range

Wheel bearing set GEN 3

FEAD belt tensioner

₹6,813 mn

Revenue up 14.8% YoY


Schaeffler India Loyalty Index


Presence in countries

Reviewing 2023

  • The Automotive Aftermarket business is present in 125 cities in India. Contributing to 10% of the revenues in 2023, we recorded a strong growth of 14.8% y-o-y.
  • We registered business wins for FEAD/Timing kit, TRBs in the PV segment as well as new product launches of wipers and lubricants.
  • We have 2,000 SKUs in our portfolio and continue to strengthen it through the addition of new and innovative products. In 2023, we introduced new BSVI parts in the market and endeavor is to keep the pipeline going with the introduction of more high-end products.
  • To continue our focus in the agriculture segment, we strengthened our network by working with specialised distributors in northern, western and southern parts of the country.
  • Schaeffler TruPower continued to deliver encouraging results. A growth of 39% in the 5W-30 Series is heartening and is a testament to our excellent product quality and acceptance at the grassroots level.
  • We are investing in brand building to increase penetration and create pull for the market.

Getting future-ready

  • We continue to invest aggressively in building our brand.
  • To bring efficiency and seamless ordering process, a new Customer Portal was introduced as a part of our digitalisation agenda. The acceptance among customers are very encouraging
  • Delivery Service Levels have improved by increasing the stock levels.

8 lakh

Parts ordered

Increasing reach

We continue to invest aggressively in building our brand. We also focused on participating in trade shows to enhance visibility. Customer-facing events such as Auto Expo, Krishi Expo, and AIAWA NatCon helped us raise product awareness and brand credibility for the Schaeffler brand.

In addition to targeted marketing campaigns on Google and Facebook, we are continuing our association with ‘Puneri Paltan’, a Pro Kabaddi League team. We are elated that the team bagged their first-ever win in the 10th season of the league.

We launched the ‘BadheChalo’ campaign with a series of videos for the LuK Clutch category, effectively connecting with our customers on a deeper level.

Megatrends and opportunities

Sales of used highvalue cars

Premium cars like BMW, hybrid and electric cars have started coming to market and the trend will get stronger. Schaeffler is building a strong franchise to address this demand.

Reduction in replacement rate of components

There would be reduction in replacement rate as the car parc moves from BS IV to BS VI. The only way to grow is to increase market share through innovative product portfolio and solutions, which is where Schaeffler is focusing.

Digitalisation of touch points

Access to data and information is key for IAM workshops to perform the car repairs. Schaeffler is collaborating to bring best practices through REPXPERT Program.

Increasing Parts requirement for BS VI Portfolio

We will see a steady rise in the BS VI portfolio which also requires diagnostic support and expertise at workshops to handle the products.

New office

We inaugurated an innovative office space in Navi Mumbai, featuring Schaeffler’s open workspace concept – a first-of-its-kind in India. This design promotes agile teamwork and creates an inspiring work environment that is positively received by all our employees. We are committed to creating an environment that further encourages collaboration and productivity while reflecting our commitment to innovation and growth.

Strategic focus areas



Brand visibility


Launch of STS range for CVs and PVs


Training initiatives

Taking innovation to our partners

To further drive business growth and enhance brand awareness, we launched the Mobile Training Van for the Commercial Vehicle segment. This innovative initiative, covering 37 cities across 8 states, demonstrates our commitment to bringing automotive innovation directly to our mechanic partners. The van has generated significant traction with customers.

Debasish Satpathy

The automotive aftermarket business, contributing to 10% of revenues in 2023, reported an impressive growth of 14.8% y-o-y. I am immensely grateful to our sales team and business partners for their hard work and dedication to helping us reach this milestone.

We continue to build on our distribution reach in collaboration with our partners. Our core focus remains on launching new BS VI products whose contribution to revenue is gradually increasing. We are laying emphasis on the CV and tractor segment. We are investing in technical competency while prioritising customer and employee centricity. We continue to invest in sponsorships like Pro Kabaddi, training programmes, advertisements and more.

We are confident of conquering new horizons in the coming year with a focus on strategic growth pillars of product diversification and customer engagement.”

Debasish Satpathy
Automotive Aftermarket

KOOVERS: Right spares. Right price. Right time.

Founded in 2015, Koovers has established a B2B e-commerce platform offering spare parts solutions to aftermarket workshops in India. With revenues of `777 mn in the financial year 2022-23, the company has a compelling growth story and is one of the fast-growing players in the Indian B2B e-commerce market. Koovers supplies to over 7,000 plus workshops and has a portfolio of around 1.8 mn parts from various manufacturers.

Rationale for acquisition

  • The acquisition is in line with our focus on digital transformation, enabling fast participation in the automotive aftermarket B2B e-commerce market.
  • Our distribution partners get access to a fast-growing and evolving digital landscape.
  • We focus on delivering better customer experience while leveraging existing market and business competencies.
  • This acquisition will help to further strengthen Schaeffler’s position in the Indian automotive aftermarket, expanding its digital landscape.
  • This will help Schaeffler India better understand customer preferences, optimise product offerings and tailor after-sales services.

Koovers App


Regular customers


Orders through app


Brands across OE and OES


Suppliers of direct material

Growth plans

Speeding up expansion plans beyond South India with a target of reaching 34 locations in 2024

Introduction of SNAP and European products on the platform

Focus on customer acquisition in new territories, including premium customers

E-commerce penetration

E-commerce penetration in Automotive Aftermarket as per Fox And Sullivan report

Sandeep Sheshadri Begur

Since our foundation eight years ago, we have scaled our business through innovative solutions and offerings. Becoming a part of Schaeffler Group will help us to expand our market coverage and depth as well as extend our product portfolio across Automotive Aftermarket in India. We are delighted to be part of the Schaeffler Group and are committed to creating value for all stakeholders.”

Sandeep Sheshadri Begur

Debasish Satpathy

This acquisition is in line with Schaeffler India’s strategic initiatives for growth and provides a compelling synergy potential. With its digital offering, the Koovers B2B e-commerce platform enables workshops to easily order spare parts solutions. We welcome the Koovers team to the Schaeffler Group.”

Debasish Satpathy
Automotive Aftermarket