Our brand values correspond with our corporate values. They define who we are, act as a clear promise and describe why our customers and business partners choose us. Leveraging our strong brand value, we continue to enhance our market reach and improve traction for our products. Through the strategic use of new media, we create captivating campaigns that boost product visibility and strengthen customer connections.
Deepening customer connections
In line with its #Badhechalo initiative, our VLS division launched a digital campaign for LuK, the premier clutch and drivetrain aftermarket brand, tailored to the needs of commercial vehicle fleets ahead of monsoon season. Highlighting LuK’s durability, OE-matching quality, and swift serviceability, the campaign aims to deepen customer connection with solutions that maximise uptime, reduce downtime and enhance driving comfort.
14 mn
Campaign reach
The VLS division launched a digital campaign for Schaeffler TruPower Wiper Blades, demonstrating their superior visibility in harsh weather. Available in Premium Plus Frame and Ultra-Premium Frameless versions, these aerodynamically designed blades deliver lasting performance for passenger cars and LCVs, reinforcing Schaeffler’s commitment to driving excellence.
5 mn
Campaign reach
Cricket in India is an emotion! A unifying force that resonates deeply with every Indian and unites a nation of a billion and a half. The VLS division launched a video advertisement campaign to enhance brand visibility during the ICC Men’s T20 World Cup 2024.
10 mn
Campaign reach
Schaeffler India showcased its comprehensive motion technology solutions at two major industry events: SIAT Expo and Automechanika 2024 New Delhi. The exhibitions featured our complete portfolio of transmission, engine, and chassis systems, along with our lubricants range, strengthening our industry connections.
30,000
Visitors attracted to booth in Delhi
