Automotive Aftermarket

Offering comprehensive solutions

Automotive Aftermarket is responsible for our spare parts business and delivers innovative repair solutions of original‐equipment quality. Our three brands, LuK, INA and FAG, offer clutch and release systems, engine, and transmission applications, as well as chassis applications. With our REPXPERT brand, we put top priority on offering comprehensive services to garages, by conducting practical training seminars, offering repair assistance and developing special tools. Additionally, our recently launched brand TruPower offers a wide range of lubricants for all the automotive and industrial segments.

Key strengths and enablers

  • Diversified portfolio and presence across passenger, commercial and tractor segments, which acts as a shock-absorber during cyclical movements, if any, in the segments
  • Strong global presence lending access to technology and the flexibility to meet unseen demand-and-supply challenges
  • Innovative products and stringent quality tests make our products reliable and efficient, empowering our customers a worry-free end product
  • Excellence in customer support and increased customer confidence on the team to provide solutions to the toughest problems
  • Team’s depth of knowledge, which helps us in building customer trust and creating a shared value system
  • Strong R&Dsupport, enabling us to leverage our global technical capabilities and aligning them to the Indian markets

SKUs offered in the Indian market


Garage network

125 cities
In India where we operate

Leading ahead with customer value creation

We proactively work to understand our customers’ needs and launch products that create long-term value for them. When BSVI became applicable for commercial vehicles, we figured that many of the CVs will now become unserviceable because of the type of clutch installed in them. We seized the opportunity by launching our serviceable clutches, which could not only be retrofitted to meet the new norms, but also increased in terms of the life of the clutches by 2x, creating value for the end-user. Our REPXPERT training programme for garages is also built on a similar concept, and endeavours to create value for the mechanics in the formal and informal sectors.

Operating environment

The recent years have seen an emergence of multi-brand automobile repair outlets, and these outlets are expected to capture 40% of the car servicing segment by 2023.

Our response
We are increasing tie-ups with these multi-brand garages across the country, reaching out to them through independent channels and modifying our service model, wherever necessary.

With internet availability reaching the villages of India, and Indian millennials becoming more cognizant of the products used in their automobiles, the independent aftermarket is expected to see a shift from wholesale to consumption centres. The online platforms are expected to impact aftermarket volumes. As multiples sales models consolidate, e-commerce is expected to contribute to 4-5% of components aftermarket revenue in the coming years.

Our response
We are capturing the growth opportunities with a focus on service- level improvement across our network and creating a comprehensive virtual presence. We are working to cater to the digital distributor network that will act as a supporting mechanism to the traditional market. We are also increasing our presence on online platforms, in addition to listings on e-commerce websites. The response received so far has been very encouraging.

India is one of the world’s fastest growing economies, and the major growth drivers are the country’s increased spending power and the access to real-time information.

Our response
In addition to our strong network, we have added 40+ distributors during the year despite challenging circumstances in terms of human capital movement. The new distributors have been primarily added in tier-2 and tier-3 cities, which have significant untapped potential due to limited product availability.

Reviewing 2021

  • We saw significant growth momentum in the segment with the ` 5,000 million-mark being reached driven by our four strategic growth pillars. Revenue increased 50% as compared to 2020, and the feat was enabled by:
    • Focus on quality improvement and cost reduction with 25 Value Analysis and Value Engineering (VAVE) projects undertaken, with a focus on localisation and source changes to improve quality levels
    • Gap analysis of distribution footprint to identify inadequate presence in high-demand areas
  • We continued to diversify our portfolio and are working to increase our market share for HCV and LCV segments. We are also expanding in INA and FAG range for the commercial vehicle segment. The range of products for BSVI vehicles has already been launched, while multiple others are underway. Some of the key launches during the year were:
    • Range extension in TruPower, including radiator coolants
    • Transmission solutions for LCVs
    • FAG universal joint cross
    • New range push type clutch for CV concept of serviceable cover assembly
    • Product range, specially designed for tempo travellers
    • Shock absorbers designed to serve the local markets
  • We undertook multiple exercises to increase the brand recall of our products across multiple platforms. These included targeted Google ads, and brand sponsorship of Puneri Paltan in the Pro Kabaddi League, which was executed post an in-depth analysis of our customer profile

Going forward with TruPower

TruPower, a project initiated and executed completely in India, has become a flagship brand in a short period of time. It offers a range of high-tech and premium base oil with enhanced additive technology, designed to meet requirements for vehicles on Indian roads. It has received a phenomenal response, and this is reflected in the sales figures, online ratings, and the customer and distributor feedback received.

Already 3,00,000+ vehicles across 110+ locations are using the TruPower range. Going forward, we are not only expanding in India, but the indigenously developed product is being taken to the global stage by the Schaeffler Group.

Contribution to overall performance 9%
Contribution to revenue
Performance highlights 50%
Revenue growth over 2020
Operational highlight 69
Trainings conducted
Customer metrics 8.32
Schaeffler loyalty index

New products introduced in the market

Schaeffler TruPower anti-freeze coolant

Schaeffler TruPower radiator coolant

Serviceable type cover assembly

Universal joint and shock absorbers

Powering Puneri Paltan

In a first for our brand activation initiative, we joined forces with Puneri Paltan (Pune’s team in Pro-Kabaddi League) as an associated sponsor. As part of the sponsorship, the Schaeffler logo appeared on the team’s jerseys, and also gained visibility by being displayed at different prominent spots at the stadium. The players also promoted our products across digital, out-of-home, and print mediums. The participation in this home-grown sport drew attention and praise among our target audience, thus helping increase our recall value.

Brand association with Puneri Paltan Pro-Kabaddi garnered high appeal among our stakeholders and influencer groups such as mechanics retailers, in addition to general mass due to the game’s popularity.

Mr. Debasish Satpathy
President- Automotive Aftermarket

“The year has been exceptionally good for the aftermarket business, as we have strengthened our leadership position by beating the industry’s average growth with a significant margin. Our revenue has crossed ` 5,000 million, and this success is the product of our team’s synergy and relentless efforts.

Our strategic focus on product diversification and expanding our transmission segment, based on our gap analysis and purchase behaviour, has aided the growth. The new products, especially in the commercial vehicle segment, have been receiving excellent reviews and gaining traction in the previously untapped semi-urban areas. We continue to phygitally expand our pan-India reach by addressing gaps in distribution footprints, wherever necessary.

Our targeted branding exercise is aimed to increase the brand recall of our products.

The external environment has been favourable during the year, in terms of the surging used car sales or the retrofitting of BSVI-compliant clutches in commercial vehicles. Going forward, we see the environment supporting the growth momentum. This growth will be bolstered by continued expansion of age of car parc, multi-brand retail and online markets, and an increasing demand for branded products, driven by the growing economy, especially in the rural and semi-urban areas. We are well-positioned to capture the opportunities with a dedicated team and portfolio.”

Our strategic focus

Product diversification

Network expansion and effectiveness

Core product focus and value add

Enhanced digital presence